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DAY ONE at the SHRINE AUDITORIUM
Day One will engage women, girls, and allies from across the country through inspiring mainstage sessions, issue-breakouts, opportunities to connect with leading fellow changemakers, and an interactive center with organizations and women-owned businesses. You’ll choose 2 breakouts on Saturday: 1 from Session A and 1 from Session B. When you’re not in your breakouts, you’ll be able to take a break for lunch and explore The Center, where over 150 organizations and businesses are hosting activations!

DAY TWO in LOS ANGELES
On Day Two, attendees will fan out across Los Angeles to attend skills-based trainings or Community Teach-In’s hosted by a range of organizations that are making change on gender equity in Los Angeles. Please keep an eye out for an email from your Day Two Host with location instructions.

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Sunday, May 6 • 1:00pm - 4:00pm
Aligning Your Messages to Maximize Impact: California’s Efforts to Improve Access to High-Quality Public Arts Education FILLING
Limited Capacity filling up

Without access to a creative education, students are blocked out of one in six jobs in California. Spitfire, a strategic communication firm working on the front lines of the fight for gender equity, is pleased to partner with Create CA and the Los Angeles County Arts Commission on their campaigns to increase access to quality arts education to provide students with the skills they need to succeed in college, career and life.

In this combined skills-based and issue-based training, learn about how local and statewide leaders are aligning their messages to maximize impact, using the Arts Education Data Project and the Declaration of Student Rights as grounding examples. Then explore how to target specific audiences that can help advance your issue, understand your audience’s values and craft messages that will resonate with their interests. Participants will have the opportunity to develop message points within Spitfire’s message box.

During this session you will learn strategies for:
• Aligning messages to maximize impact;
• Selecting a very narrow, targeted audience – one that reflects the goal you are trying to achieve and will be most likely to respond to your call to action; and
• Taking into account the values and core concerns of the target audience that will be most likely to move that audience to act.

Trainers:
Leticia Buckley, acting chief deputy/ director of communications, Los Angeles County Arts Commission
Denise Grande, director of arts education, Los Angeles County Arts Commission
Jenny Kern, vice president, Spitfire

Speakers
DG

Denise Grande

Director of Arts Education, Los Angeles County Arts Commission